A Study On Environmental Scan Essay

745 Words Jul 7th, 2015 3 Pages
Environmental Scan

Trend 1: The first trend that I believe would create more opportunity would be wearable devices. The idea that being able to get your weather and news on your wrist can provide a lot of opportunities for developers to create smaller and more easy navigated applications that can be used on your wearable device. According to the Business Insider “estimate the global wearable’s market will grow at a compound annual rate of 35% over the next five years, reaching 148 million units shipped annually in 2019, up from 33 million units shipped this year” (Danova, 2015).

Trend 2: The second trend I believe would create opportunity would be switching over to EMV payment structure. Credit card fraud has been a major problem for consumers and now that more consumers are using online shopping to purchase goods, it is leaving them more vulnerable to fraud. With the growing increase of technology there is evidence that fraud is also on the rise with “annual fraud costs reached $32 billion in 2014, a 38 percent increase over 2013.” The idea that a credit card with a chip and pin structure can help decrease fraud for consumers can provide a lot of opportunity for credit card companies to gain customer. (“2014 Fraud”, 2015)

Trend 3: The third trend I believe could create opportunity would be the new development of smart homes. People want more things that are going to make their lives easy by building there dream home into a smart home. They can do this with many…

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