Bounty Paper Towel Add

1030 Words Apr 27th, 2013 5 Pages
Bounty, the quick picker upper!
When we see a commercial on our T.V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, “Once you get it, you won’t be able to live without it.” By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad “Bounty Big Spills” the bold statement and exaggerated visuals are created to
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The mix of visuals and hyperboles reminds the reader/audience that the product is grand, extremely effective, and better than anything out there. Paper towels aren’t grand in any aspect, but they do have effectiveness in clean up that most mothers/dads/parents love to see and through this ad, feel that the messes shown are no match for Bounty.
When considering the intended obvious for this ad, it was difficult to narrow down the select group that the author is trying to adhere to. However, when closely observing the ad, it’s evident that moms, dads, parents in general, and on-the-go working people is the intended audience for this advertisement. This is because the visual image shows a Popsicle, which helps relate to a child’s mess throughout the day. By relating the Popsicle mess to that of a young child’s mess, the ad did a profound job of connecting the two, thus presenting an argument that even the biggest Popsicle dropped by a child is no match for Bounty. On the other hand, a “Starbucks” coffee cup is also portrayed as one of the messes, making the working class or on-the-go parents, an audience as well. Because of this representation of the on-the-go folk, Bounty broadened its audience level and appealed to more consumers. Some ads are made to send a direct message to their intended audience. As paper towel ads go,

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