Essay on Color Psychology

980 Words Oct 27th, 2009 4 Pages
Color is defined as “the quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light; saturation or chroma; hue” (Webster’s Dictionary). Color is an extremely powerful psychological tool used across the globe. Our world would be bland and boring without the use of color in our everyday lives. Using color psychology can encourage sales, calm a crowd, and even help a person send a positive (or negative) message. Many companies use color psychology in their marketing schemes. June Campbell, writer for Nightcates Multimedia Productions, states, “Colors not only enhance the appearance of the item -- they also …show more content…
These colors include black, silver, red, yellow, and orange. All of these colors have a different meaning in the auto world. Black and silver cars help make the person who drives it feel more sophisticated; however, yellow and orange cars show the world that the person who owns that car tends to be a happy and fun person. People use many of these techniques without even noticing. Color psychology takes place in many different environments helping people feel more comfortable and relaxed, or the complete opposite making them feel angry and upset. First, hospitals are clean and scary in appearance. With this in mind, hospitals knew they needed to change something to feel more welcoming to their patients. Patients’ rooms are more commonly painted in greens and blues; both are very relaxing colors for people. The color blue actually triggers the body to produce chemicals that are calming to the body. However, this does not mean that blues and greens will be the only colors used. Both browns and greens may also be used. These two colors provide a sense of warmth for people allowing them to feel relaxed and comfortable. Also, many doctors wear white lab jackets to show cleanliness: the number one priority of a hospital. Secondly, many office buildings will use red as an accent color in paintings and other artwork, or for a wall color. According to Science Daily, a scientific publication, “Red

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