Consumer Psychology and Marketing Communications Article Analysis

848 Words Aug 21st, 2013 4 Pages
Consumer Psychology and Marketing Communications Article Analysis

PSY/322

August 14, 2013

Consumer Psychology and Marketing Communications Article Analysis

People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketing based on those behaviors. Understanding consumer psychology behavior is a key to innovation to those products people desire, in a way of marketing to provide that special feature they are looking for. Consumer psychology is a growing field
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What this show? People are impulsive buyers and some purchase has a purpose for each one of consumers. As consumer psychology is a study of consumer behavior a study note stated, “that 28% of shoppers had purchased something to celebrate an occasion or personal victory and 62% to cheer themselves up” (www.cnn.com). These study notes can be consider as retail therapy that is just a tool for our behavior to feel better in different emotional situations. In the concept of marketing products to these impulsive buyers the media promote these behavior to target those people as marketing communication. These behaviors can be study by primary and secondary research, which involves surveys and direct contact with consumers. “Online stores fight for attention of shoppers, by Daintry Duff” (archives.cnn.com). These article show the importance of the study of consumers needs and how important is to visualize and touch an object to make a purchase decision. As a good example the article choose to examine the furniture market versus online furniture marketing. Furniture shopping is something that as consumers like to feel, experience, and see by their own eyes. “Furniture.com” is a website that consumers can purchase furniture and it can be easy without leaving the comfortably of you home. The online company states that the shopping experience is incredible by having so much access to a greater selection. Also state that the costumer service is when you need it, providing

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