Essay on Corporate Responsibility and Marketing Strategies

1269 Words Jan 27th, 2014 6 Pages
BUS 508:Contemporary Business

Corporate Responsibility and Marketing Strategies

Dr. Hammad Elbedour

Monique A. Newell


[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]

Apple Corporation is a computer company that sells consumer electronics and computer hardware/software. It was started by three men; Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino,CA. They wanted to make and sell personal computers. Later, Ronald Wayne sold his Share to Steve Jobs and Steve Wozniak. Back then, it was a very risky investment and
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According to their Facilities report:

“Apple is committed to protecting the environment, health, and safety (EHS) of our employees, customers, and the global communities in which the company operates.
We recognize that by integrating sound EHS management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations.
Apple strives for continuous improvement in its EHS management systems and in the environmental quality of our products, processes, and services.” (Apple ,Inc, 2012)

Apple is has not completely met its responsibilities that it has laid out in its plans but it has made very significant progress towards the goal. The goal will continue to change as the company grows and as the world changes. With that said, Apple is a socially and ethically responsible company, today. The segment below was pulled from the website document entitled “Facilities Report” lists exactly what Apply Inc. plans to do to carry out its corporate responsibility goals.
“Meet or exceed all applicable environmental, health, and safety requirements. We will evaluate our EHS performance by monitoring ongoing performance results and conducting periodic management reviews.

Adopt our own standards to protect human

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