Essay on Corporate Responsibility and Marketing Strategies

1651 Words Jul 25th, 2014 7 Pages
Apple Inc. has become one of the most valuable company in the world. Steve Jobs creates Apple on January 3, 1977. It was able to change the way people were able to listen to music. It became the No. 2 company in May 2010. Apple Inc. has grossed over $337 billion. It suffered from financial losses and the changing of numerous chief executive officers. According to Akkad (2011), In October of 2001, when Steve Jobs revealed the iPod, the company made a huge turnaround and went from just a computer-making company to the leader of the consumer mobile revolution (Akkad, 2011). When the iTunes store and iPhone came on the scene, consumers were able to use these two products to purchase apps and music instead of buying software to be put …show more content…
Ethical and Social Responsibility
The climate is always changing, and it has become a major problem. Apple has decided to take action to solve this problem on its end. Apple Inc. uses a lot of energy when making its product. According to Apple’s website, it takes an enormous amount of energy to design, assemble, ship, and use hundreds of millions of products all over the world. A portion of that energy comes from burning fossil fuels, which creates carbon emissions. Those emissions makeup our carbon footprint—our share of the climate change problem. We’re striving to reduce that footprint, and we’re making great progress (Apple Inc, 2014). Apple is in the process of turning all its offices, retail stores, and data centers into 100% renewable energy facility. They have already converted 73% of their facilities. Apple may not solve its problem with the climate 100%, but it is off to a great start. If it keeps doing what they are doing, it could solve its problem in no time.
Apple is also working to get rid of harmful toxins from all of its products and processes. We continue to lead the industry in reducing or eliminating harmful toxic substances to keep both people and the environment healthy. We’ve removed many harmful substances from our product designs and go to great lengths to make sure they stay that way. And our suppliers must adhere to our Restricted Substances Specification, which goes beyond the minimum required by law (Apple, 2014). In

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