Corporate Social Responsibility Paper

5862 Words Jun 20th, 2012 24 Pages
FINAL EXAM PAPER

CSR and the Future of Corporate Accountability

As is the case with most anything of any interest, the deeper you look into Corporate Social Responsibility (CSR) the more difficult it is to define. And as long as it remains difficult to define, it will be difficult to communicate and enforce. Part of the difficulty lies in the fact that one is faced with a series of questions related to corporate social responsibility, human rights and the law along a parallel path of considering the importance of profits, business innovation and market share.

Just what is the role of business as it pertains to social responsibility?

Corporations are not in business to save the world. They are in business to make money. But what
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Yet even given the difficulty of measurement, the value of CSR is clearly becoming a global business focus.

In addition to North American perspectives, Asian thinkers and writers are also examining the cost-benefits of CSR.

The Bangkok Post, for example, notes: “there is a growing body of evidence that socially responsible business practices support long-term competitiveness.”[2]

This same article notes that the Thai Securities and Exchange Commission, like those in Europe and the U.S., is planning new indices for investment funds that “screen companies for social responsibilities and then target these companies for investment.”

So there is this increased attention to the value of CSR on a global scale, yet still we struggle with a definitive tool for measuring its effectiveness or identifying it’s real value.

Mallenbaker.net, a leading website on corporate social responsibility written by Mallen Baker, a writer, commentator and strategic advisor on corporate social responsibility (CSR), and the chief executive of Business Respect, notes that in fact there is no REAL business case for CSR. Just as there is no business case for “…innovation. Or for marketing. Or for outsourcing. Each of these processes describe a range of possible activities and any one of those activities may be beneficial or detrimental to

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