Critically Evaluate How and to What Extent Should Management Recognise Corporate Social Responsibility Extending Beyond the Boundaries of the Organisation

2845 Words Nov 5th, 2010 12 Pages
Critically evaluate how and to what extent should management recognise corporate social responsibility extending beyond the boundaries of the organisation

Corporate Social Responsibility (CSR) is a wide ranging area of study. All companies have-

“Economic, social, ethical and environmental responsibilities, some of which require compliance with the law others requiring discretionary action to ensure that the company does not knowingly operate to the detriment of society” – McIntosh et al, 1998, Pg. 284

Social responsibility is an organisations responsibility towards those who are directly and indirectly affected by its activities. This means that firms don’t just have a responsibility and accountability to shareholders but
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This makes the firm vulnerable to litigation; an example of this is McDonald’s-
“Fast-food giant McDonald's has been named the most unethical firm in the world because of its business conduct.”-http://www.supplymanagement.co.uk/EDIT/Top_stories_item.asp?id=14792
A key ethical concern McDonald’s is faced with challenges the product and its nutritional values. It is criticised for its alleged part in furthering the problem of obesity in society.- Not illegal- but this hasn’t stopped a number of lawsuits being filed against the company-
“In July of 2002, Caesar Barber, filed a suit — also with the Supreme Court of New York — against McDonald's blaming the chain for making him and others overweight and raising his risk of illness related to being overweight.”
-http://www.power-of-attorneys.com/class_action_detail.asp?Page_ID=93

This is just one of many cases, but is there really a case against the company? McDonald’s management has responded in recent years by introducing healthier menus offering more choice but what else can the company do…stop selling hamburgers? Business is business- this would ruin it and isn’t a realistic option. These lawsuits seem to be rather misguided, ultimately the consumer has a choice to either eat at McDonalds or not…it’s as simple as that. In this situation McDonald’s can’t be seen as acting unethical when they are offering choice. However, there are some ‘grey’ areas regarding

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