Cultural Criticism And Post Colonial Theory Essay

1775 Words May 1st, 2015 null Page
According to Avtar Brah and Annie Coombes, the term "hybridity" originated as a biological term that was used to describe the outcome of a crossing of two or more plants or species. It is now a term that is used for a wide range of social and cultural phenomena involving 'mixing, ' and has become a key concept within cultural criticism and post-colonial theory (A. Brah and A.E. Coombes. 2000.). Marwan Kraidy defines the term as the "cultural logic" of globalization because hybridity confirms that "there are traces of other cultures in every culture" (Marwan M. Kraidy. 2005.). Hybridization is defined as “the ways in which forms become separated from existing practices and recombine with new forms in new practices” (Rowe and Schelling 1991: 231). In his book Globalization and Culture: Global Mélange, Jan Nederveen Pieterse describes globalization as "an objective, empirical process of increasing economic and political connectivity, a subjective process unfolding in consciousness, as the collective awareness of growing global interconnectedness, and a host of specific globalizing projects that seek to shape global conditions" (Nederveen Pieterse. 2009:16-17). According to sociologist Goran Dahl, the idea of 'culture ', as a point of reference and orientation, has become central during the last few decades (1999:179). In this case, culture refers more to traditional values and tradition rather than the "high culture of art and music. Based on these definitions, it is…

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