Essay on Denial Of Responsibility : Telling Self
• Denial of Injury: telling self that no party was directly affected by the purchase.
• Denial of Victim: telling self that the affected party deserved the situation in which they are.
• Condemning the condemners: pointing out that those who criticize engage in other disapproved activities that are alike.
• Appeal to higher loyalties: telling self that the unethical behaviors are the results of an attempt to help or be involved with a higher order ideal or value in mind.
However, in the case of child labor and sweatshops, those who knowingly buy the brands, tend to be less inclined to rationalization when the troubles come closer to them, such as in the Nike case (Chatzidakis, Hibbert and Smith, 2007). On the other hand, investors don’t react the same way. All the boycotts and protest didn’t affect Nike’s stock price as one could think (appendix 2). Looking at a chart showing the stock price from 1995 (before the scandal surfaced) and 2004, when Nike’s image was fixed, the ups and downs are not in accordance with the PR stunts Nike had pulled over the years.
Zara and slave labor
In 2013, Zara was criticized for being involved in slave labor in South America; Zara did not have any financial repercussion; their sales have been increasing faster than ever (appendix 4). This is mostly due to people who don’t feel like they can change a similar situation by simply…