Domino's Sizzles with Pizza Tracker Essay

1490 Words Mar 24th, 2013 6 Pages
INTERACTIVE SESSION: ORGANIZATIONS
DOMINO'S SIZZLES WITH PIZZA TRACKER
When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And
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Also, Puls e Evolution is easier to updat e and m ore secure, sin ce th ere's onl y on e machine in th e store wh ich n eeds to be updat ed . Along with Puls e Evolution, Domino's rolle d out its stat e-of-th e-art on lin e orde ring system, wh ich in cludes Pizza Tracker. The syste m allows cus tome rs to watch a sim ulated photographic version of th eir pizza as th ey customize its size, sau ces, and toppings. The im age changes with each ch ange a cus tome r m akes. Then, once customers place an order, th ey are able to view its pro gress online with Pizza Tracker. Pizza Tracker displays a h orizontal bar tha t tracks an ord er's progress graph ically. As a Domino's store comple tes eac h step of th e order fulfillme nt pro cess , a section of th e bar becomes red . Even customers th at place th eir ord ers via telephone can m onitor th eir pro gress on th e Web usin g Pizza Tracker at stores using Pulse Evolution . In 2010, Dom in o's introduced an online polling syste m to contin uo usly upload information from local stores. As with m ost in stances of organi zationa l ch ange of this magnitude, Domino's expe rienced som e resis­ tan ce. Domin o's originally wante d its fra nc hises to

select Pulse to com ply with its requirements for data security, but some franchises have resisted swit ching to Pulse and sought alte rn ative systems. After

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