Professor Guy Pollio
5 December 2012
What Shapes You?
Often times, we rely on the world to we live in to shape us. From mass media, to magazines to commercials, we always find ourselves seeking the next best thing instead of what we already have. The way society shapes us develops each and every one of us because we are persuaded by such advertisements. Robert Scholes of “On Reading A Video Text”, and Shirley Jackson of “The Lottery”, show appropriate examples of the world we live in today. Robert Scholes proves how distorted and misconceiving people construe the world through the “Lottery”, proving his idea of cultural reinforcement. In “The Lottery” by Shirley Jackson, the small town of
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In the Budweiser commercial, a black man is under an immense about of pressure to make the right call in our Americanized sport, baseball, it allows its’ viewers to develop a sense of hope and encouragement for the black referee making the call. As the commercial ends, it is shown that he actually makes the right call and enjoys a cold beer with friends as a celebration of respect in the game. As well as the “Lottery”, the people in this story are coaxed into cultural reinforcement as well. For example, when a man in the crowd on the day of the assembled lottery blurts out that other villages have stopped preforming the annual event, the eldest villager, Old man Warner, replied, “pack of crazy fools, listening to young folks, nothing’s good enough for them… Next thing you know they’ll be wanting to go back to living in caves, nobody work anymore, live that way for a while… There’s always ben a lottery” (997). Old man Warner is so stuck on what he believes is ethical and traditional that those who participate in the lottery are persuaded to think the same way as him. The ideological position demonstrated in the lottery is that if they do not preform the lottery, they will eventually encounter overpopulation, resulting in lack of enough food for everyone. As barbaric as it sounds, these individuals see the lottery as a positive thing, being coaxed by the society they live in, rather than recognizing their actions. Jackson’s