Environmental Scan Paper

678 Words Apr 4th, 2013 3 Pages
Environmental Scan Paper
The purpose of this paper is to research a company and perform an environmental scan, determine its competitive advantages, and determine the strategies it is using. A common tool used to perform an environmental scan is called a SWOT analysis. This analysis lays out the strength, weaknesses, opportunities, and threats; “it is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment.” (SWOT ANALYSIS, 2013). First, this paper will describe a bit about what an environmental scan involves before analyzing Walmart.

Organizations use environmental scans so that they are aware of their surroundings, internally and
…show more content…
The first and most prominent due to its advertisement of it is the products low cost. Walmart has continuously promoted itself as a place where you will save money. Quite often, this is the factor that draws consumers in, as the prices are better than the competitors; it has a cost advantage. Another competitive advantage is its variety; Walmart provides wide ranges of products, and has been creating super centers so that consumers have

Related Documents