Favorite Brand Paper 1

757 Words Nov 28th, 2014 4 Pages
Favorite Brand Paper 1

Favorite Brand Paper

Eli Askew

Marketing MKT/421

October 20, 2014

Pareesa Naveed

Favorite Brand Paper 2

Favorite Brand Paper

Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that
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By developing consumer surveys that help enhance their product, and shows their loyalty by taking in account consumers opinions. In using this strategy Sony has now discover that consumers have a exceedingly high expectation when it comes to quality, the value of their money. Therefore, Sony gives a complete effort to make

Favorite Brand Paper 3

consumers satisfied with their experiences using their products.

The new Playstation 4 has a share of competition such as the
Xbox 360 as well as his counterpart the Xbox One and as well is the Nintendo. In order to be competitive sony has to have compassion dealing with consumers by being compassionate with their prices. Microsoft gaming console's are expensive at price of $100 more then the PlayStation 4. The other brands or somewhat cheaper but does not have the design and graphics the PlayStation 4 has such as the Nintendo. This gaming system has different devices, and they are very cheap with a price tag of $114.00 to $200.00. This is another japanese made product, but does not have the features as the PlayStation 4. Offering only the basic gaming experience. Another factor that makes the Sony brand stand out is that it offers an elite online gaming thats free. The Xbox 360 in the Xbox One has an annual price they charge for their online

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