International Business - Are Wipro’s Forays Into the International Markets with Respect to Entry Mode Etc Right If Not What Are the Alternatives You Would Suggest

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INTERNATIONAL BUSINESS

GROUP A : Cases 1 to 4 : 40 Marks
GROUP B : Cases 5 & 6 : 40 Marks

Case-1 (12 Marks)

AT THE RECEIVING END (McDonald)

Spread over 121 countries with 30,000 restaurants, and serving 46 million customers each day with the help of more than 400,000 employees, the reach of McDonald’s is amazing. It all started in 1948 when two brothers, Richard and Maurice ‘Mac’ McDonald, built several hamburger stands, with golden arches in southern California. One day a travelling salesman, Ray Kroc, came to
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Bove was jailed for 20 days, and almost overnight an international anti-globalisation star was borne. Bove, who resembles the irrelevant French comic book hero Asterix, travelled to Seattle in 1999, as part of the French delegation to lead the protest against commercialisation of food crops promoted by the WTO. Food, according to him, is too vital a part of life to be trusted to the vagaries of the world trade. In Seattle, he led a demonstration in which some ski-masked protestors trashed at McDonald’s. As Bove explained, his movement was for small farmers against industrial farming, brought about by globalisation. For them, ‘McDonald’s was a symbol of globalisation, implying the standardisation of food through industrial farming. If this was allowed to go on, he said, there would no longer be need for farmers. “For us,” he declared, “McDonald’s is a symbol of what WTO and the big companies want to do with the world.” Ironically, for all of Bove’s fulminations against McDonald’s, the fast food chain counts its French operations among its most profitable in 121 countries. As employer of about 35,000 workers, in 2006, McDonald’s was also one of France’s biggest foreign employers.

Bove’s and his followers are not the only critics of McDonald’s. Leftists, anarchists, nationalists, farmers, labour unions, environmentalists, consumer advocates, protectors of animal rights, religious orders and intellectuals

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