Mission and Vision Statement Paper

921 Words Aug 10th, 2007 4 Pages
Running head: MISSION, VISION, AND VALUES PAPER

Mission, Vision, and Values Paper
Kari L Page
University of Phoenix
MBA580
August 6, 2007
Goutam Sinha

Mission, Vision, and Values Paper
The Dairy Queen system's recipe for success has been simple for more than 60 years. It's been a combination of hard-working people who own and operate restaurants and great-tasting food and tempting treats served in our establishments. The founders of the Dairy Queen system were men and women who introduced a new kind of dessert treat and, in the process, developed the foundation of the franchising industry. The history of the Dairy Queen system is a story of a unique product that created an industry (Dairy Queen, 2007).
"Our phenomenal
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And, the recipe for success for the Dairy Queen system is as simple today as it was in 1940. Satisfied customers lead to successful restaurants. Each owner of our independently owned and operated establishments worldwide is committed to nothing less than the slogan "We Treat You Right" (Dairy Queen). I know I am one of the owners in real life.
Our individually owned Dairy Queen was built 11 years ago by a married couple. They started the business and ran it successfully for a season. However, due to due to their military transfers, my business partner was able to purchase the Surf City Dairy Queen 10 years ago in 1997. I did not invest into the business until 2000. This has been an adventure that has taught me that I had bought into more than just free treats and great returns.
Vision, Mission, and Values Prior to this strategic management analysis, the Surf City Dairy Queen's vision had not been defined directly. It operated with an indirect vision in mind. However, the newly adopted Surf City Dairy Queen vision is to "maintain a clean, family-focused ice-cream shop providing superior products at a fair price to the local community and tourists, leading to superior returns for our shareholders." With values that are summed up in the statement, our Dairy Queen will create a workforce culture of committed and competitive team members each season. Through vision and culture, Surf City Dairy Queen will become the largest

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