3636 Words Feb 22nd, 2014 15 Pages
1.0 Executive Summary
Sigmund's Gourmet Pasta will be the leading gourmet pasta restaurant in Eugene, OR with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, pasta dishes include pesto with smoked salmon, pancetta and peas linguini in an alfredo sauce, and fresh mussels and clams in a marinara sauce. Sigmund's Gourmet Pasta also serves distinct salads, desserts, and beverages.
Sigmund's Gourmet Pasta will reinvent the pasta experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a reasonable price, designing tasteful, convenient locations, and providing industry-benchmark customer service.
In order to
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• A 15 mile geographic area is in need of our services. • The total targeted population is estimated at 46,000.
• Male and female. • Ages 25-50, this is the segment that makes up 53% of

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