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1146 Words Dec 24th, 2011 5 Pages
IPO Paper – Carmen Ramos Pandora Media, Inc. is an internet streaming radio service used by more than 80 million listeners. Pandora, which has a catalog of 800,000 songs from more than 80,000 artists, has roughly half the market for Internet radio in 2010, according to a study published in November by Ando Media. Though the service is wildly popular, it has yet to make a profit. As part of the company's Music Genome Project, songs are analyzed according to musical features -- including details of instrumentation, harmony, lyrics, melody, rhythm, and vocals. Users enter the name of a song, and Pandora creates a playlist of songs with similar characteristics. Pandora's service, free to its more than 80 million registered users …show more content…
In May 2010, Pandora was named in Lead411's 2010 Hottest San Francisco Companies list. Pandora chief strategy officer Tim Westergren founded the company in 2000 and it filed for an IPO in 2011, with ticker symbol "P" at a price of $16/share, giving them a valuation of nearly $2.6 billion. In its papers filed with the Securities and Exchange Commission, Pandora reported a $16.8-million loss on $55.2 million in revenue for its fiscal year ended Jan. 31, 2010. From Feb. 1, 2010 through Oct. 31, Pandora narrowed its losses to $328,000 on $90.1 million in revenue. Because Pandora is largely a free service, only 9% of its revenue in the fiscal year ended Jan. 31, 2010 came from subscriptions and other paid services. The vast majority of the company's revenue came from advertising. Others facts that should be noted are: * Proposed amount to raise is $100 million. * Revenue for the 9 months ended October 31, 2010 was $90.12 million. That's an increase over 30.1 million over the same months in 2009. * Net income in the first 9 months of 2010 was…a loss of $328,000. Pandora lost $18 million during the same months in 2009. * Pandora has more than 80 million users in the US. * During the first nine months of 2010, Pandora ad revenue reached $78 million. That's up from $29 million during the same period in 2009. That's huge growth. * Subscription revenue was $12.3 million during the first 9 months of 2010. It

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