Essay on Pepsi Of Pepsi On A Hot And Sizzling Summer Day

1299 Words Mar 20th, 2015 null Page
There is nothing more refreshing than drinking an ice-cold can of Pepsi on a hot and sizzling summer day. For over a hundred years, people have been drinking Pepsi. Pepsi-Cola, as it is officially called, was created back in 1898 in New Bern, North Carolina by pharmacist Caleb Bradham. It became so popular in his drug store that he started the official Pepsi-Cola Company in 1902. Today, it is sold and drunken in over 200 countries (Reynolds). Infamous for its rival with Coca-Cola, Pepsi has gained its own rights as it grows in popularity. One way Pepsi has increased their popularity is through advertisements, especially those from the 1950s to the modern day.
In the 1950s, Pepsi ads revolved around family picnics and friendly cook-outs. It was the quintessential drink at any gathering. One ad from the 50s depicts a backyard barbeque with a man at the grill, two ladies conversing with another man on a picnic blanket. They are laughing and enjoying themselves with bottles of Pepsi in their hands. This appeals to the need for affiliation in which, according to Henry Murray, one desires “to draw near and enjoyably cooperate or reciprocate with another” (Behrens and Rosen 556). The caption of the ad reads: “Fun’s-a-cookin’—with plenty of Pepsi! More Bounce to the Ounce” (“The Evolution of Pepsi in Advertisements”). This ad depicts that Pepsi was the quintessential drink at any gathering and that with Pepsi, anyone can have a good time.
Pepsi added flair to their…

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