Promoting Windows 10 Is So Easy But A Baby Could Do It Essay
A personal pet peeve of mine is the popular advertising trope of making children act like adults or adults act like children in order to make a point or flog a product. It 's been done to death and kids are just so much more appealing when they 're actually allowed to be kids. That 's why I was so taken with the new campaign for the soon-to-be-released Windows 10 operating system from Microsoft, which is quite literally bursting with babies. Adorable babies at that!
This simple, but effective new campaign for Windows 10 comes from McCann 's dedicated Microsoft division m:united
Introducing Windows 10
The simple, but effective campaign from McCann 's dedicated Microsoft division m:united, is voiced by Hollywood 's own Ethan Hawke, and is framed by a series of spots directed by Tool of North America 's Erich Joiner. The idea behind the campaign is to literally put a human face behind the OS, in a manner that reflects the new tagline “A more human way to do.” It embodies a worldview that all people, regardless of class, creed or colour, should have access to great technology that helps them unlock their potential.
The idea behind the campaign is to literally put a human face behind the OS, in a manner that reflects the new “A more human way to do” tagline
Windows 10 – Your Own Personal Assistant
It 's true that future generations…