Social Responsibility Essay

711 Words Aug 1st, 2010 3 Pages
Wal-Mart, one of the biggest retail stores in the United States is widely known for its convenience and its wide range of products. Wal-Marts primary focus is their consumers which are potential employees, consumers, and investors. Having a positive presence in the community that it serves and also aiding in economic advancements is key to Wal-Mart. Wal-Mart is now trying to develop different ways in which it can markets itself as a socially responsible employer while offering a wide variety of opportunities to is potential candidates.
In today’s job market, a company’s social responsibility has become come increasingly imperative. Much emphasis is put on how a company can demonstrates its concerns for the environment, human rights,
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Another key aspect that target has to attract people to want to work there, is their very eye catching website. As soon as you click under careers there are several opportunities for any type of student that is in college and nonstudents. You are also able to click under different cities and find out where and when each event is located and will be taken place. These are just some things Wal-Mart could invest in.
Wal-Mart’s competitors establish themselves socially among candidates early on and don’t just offer information when requested or at the time seeking employment. For Wal-Mart to be successful they must do the same. Wal-Mart needs to begin to sell their brand to candidates early on. Heavy recruitment on college campuses and in heavily populated youthful cities is a must.
Here at Florida A&M University many companies sell their brand through campus ambassadors. The campus ambassadors are outstanding students of the university, also serving in the position of intern to the company, who have an interest in the company and completely embody the look and standard of their employer. The Ambassadors hold many activities and events on campus in the name of the company solely for the purpose of marketing the company brand and recruitment. Wal-Mart can use this tactic to easily expose the company and its

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