Social Responsibility Essay
In today’s job market, a company’s social responsibility has become come increasingly imperative. Much emphasis is put on how a company can demonstrates its concerns for the environment, human rights, …show more content…
Wal-Mart’s competitors establish themselves socially among candidates early on and don’t just offer information when requested or at the time seeking employment. For Wal-Mart to be successful they must do the same. Wal-Mart needs to begin to sell their brand to candidates early on. Heavy recruitment on college campuses and in heavily populated youthful cities is a must.
Here at Florida A&M University many companies sell their brand through campus ambassadors. The campus ambassadors are outstanding students of the university, also serving in the position of intern to the company, who have an interest in the company and completely embody the look and standard of their employer. The Ambassadors hold many activities and events on campus in the name of the company solely for the purpose of marketing the company brand and recruitment. Wal-Mart can use this tactic to easily expose the company and its