Swot Analysis Of Livingsocial 's Company Essay
LivingSocial has the financial chops to compete with industry-leader Groupon because of Amazon’s major investment in the company. In fact, the couponing company offers deals that are similar to Groupon’s, but most merchants give LivingSocial higher marks because it provides better customer service. The social element of the company appeals to the growing social media presence in modern marketing, and LivingSocial capitalizes on that trend by offering package deals. Restaurants can craft their offers as part of entertainment packages for travelers, concert dinner-and-show packages and other types of live-event deals.
LivingSocial has offices in Washington, D.C., and London, England. The company promotes daily deals and live-event packages that attract consumers who are 49 percent more likely to have incomes of $150,000 and up annually. This stat compares to 30 percent for Groupon.
The company was started in 2007 by four employees of Revolution Health Group. Initially conceived as a Facebook application for sharing books and reviews with friends, the company gradually grew by offering PickYourFive and other opinion-polling applications. LivingSocial bought BuyYourFriendADrink.com in 2009 and launched its daily deals. In 2010, LivingSocial acquired an adventure company called Urban Escapes and controlling interest in an Australian shopping website called Jump On It. The company has also acquired assets in Europe, Dubai, Egypt, Lebanon, Spain,…