The Body Shop, Corporate Social Responsibility Essay

6809 Words Mar 20th, 2011 28 Pages
MA Management

Corporate Social Responsibility

Assignment

Corporate Social Responsibility Analysis of The Body Shop

Date 29 January 2010

Word Count 5477

Grade 75%

Table of Contents

Preamble 1 Introduction 1 Corporate Social Responsibility 2 Opposition to Animal Testing 3 Support for Community Trade 6 Environmental Protection 9 Evaluation 11 Conclusion 13 References 16 Appendix 1 20

Preamble

The objective of this piece of work is to undertake a critical analysis of the cosmetics company The Body Shop, in terms of its philosophy, business practices and other activities and assess the extent to which the organisation can legitimately be regarded as a socially responsible
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Irrespective of its precise definition or the theoretical perspective from which it is evaluated, there is little doubt that since its formalised conception, corporate social responsibility has become a major entity on the management and business landscape as well as the object of widespread academic interest.

In this context, it appears that the CSR concept has a bright future because at its core, it addresses and captures the most important concerns of the public regarding business and society relationships (Carroll, 1999).

Opposition to Animal Testing

From the outset, The Body Shop has maintained and publicly declared that it does not test its cosmetic products on animals, nor does it commission others to do so on its behalf, as it considered the practice to be unethical. Indeed, this sentiment became a central facet of the organisation’s philosophy and one that set it apart from its main industry competitors. It is also a policy that has served to define the organisation in terms of its ethical stance and one that has been reaffirmed in many of the company’s publications (The Body Shop, 2006a). In the 1980’s The

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