The Corporate Social Responsibility Equation Essay

596 Words Apr 8th, 2015 3 Pages
Jessica Macaluso
Dr. Smith-Hunter
Sociology of Work
April 14, 2015
Rewriting the Corporate Social Responsibility Equation Many people believe that corporate social responsibility begins with the cause of the problem. In “Rewriting the Corporate Social Responsibility Equation” by David Hessekiel, he explains that the equation begins with the business objective instead. If an organization focuses on how to incorporate corporate social responsibility into its business plans, it can benefit both parties greatly. Focusing on business before finding a cause to support may seem selfish. Perry Yeatman, from Mission Measurement says “…whether the business outcome is saving money or generating revenue, social impact efforts must be tied
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If organizations saw the business benefits from corporate social responsibility, there is a strong possibility that a lot more would take advantage of it. Unfortunately, “over half of British retailers do not have any socially responsible buying policy” (366). If companies changed the social responsibility equation to put business objectives first, more would participate in attempting to make the world a better place. To begin to find what cause fits a company best, Yeatman suggests asking multiple questions. These vary from “What business outcomes are of greatest interest to company leadership?” to “What social outcomes most closely align with those business outcomes?”. After asking these questions, Yeatman then suggests considering what form of resources to use, such as grant money or attention through the media. After answering these questions, a company can find a cause that will fit in the overall budget and will not be vulnerable to budget cuts. The only way for both the organization and the cause to be successful is to put business objectives first in the corporate social responsibility equation. If an organization comes across a cause chosen at random, they may not be able to fulfill their commitment to the investment because it is too costly. If it fits into the organization’s business plans, such as Kraft Foods’ contributions to the cocoa supply chain issues in Ghana, it will benefit both parties. This new equation is the only way to benefit

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