The Los Angeles Tribune Is A Driving Force Behind The News Essay

972 Words Jun 29th, 2015 4 Pages
For decades, the Los Angeles Tribune was a driving force behind the news in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have diminished the importance of printed media and greatly increased competition in the newspaper marketplace. Problems such as the rising cost of paper, and an aging customer based have affected the relevance of the Los Angeles Tribune. Also with the decreased advertising revenue, these have caused the paper to revise its goals.
Rising Cost of Paper “Los Angeles Times is the largest metropolitan daily newspaper in the country, with a readership of 1.5 million Monday through Saturday and 2.6 million on Sunday, more than 22 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 132 years” (Tribune Publishing, n.d.). From this published report company, it does not appear that the Los Angeles Tribune is dying anytime soon. Instead of a price ($) for paper, let us see what goes into getting the paper. The consumption of paper alone should make a consumer realize that a newspaper is better off read on the internet. In 2004, 8 million tons of office paper was used, which equals 178 million trees. Growth- global paper products consumption has tripled over the past three decades and was expected to grow another half by 2010. Can you imagine what it was this year…

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