Managing Organizational Change
Keller Graduate School of Management
The vision statement of a company states where the company would like to go in the future. The mission statement defines to the internal and external customers of the company what the business does for whom and why it exists. The strategy statement of a firm sets the firm’s long-term strategic direction and broad policy directions. It gives the firm a clear sense of direction and a blueprint for the firm’s activities for the upcoming years (Management study guide, 2012). A good strategy statement includes the Strategic Intent, Mission Statement, Vision and Goals/Objectives. Statements …show more content…
Strategy Intent. The strategy Intent is to give guidance to the process of competing in the present and in the future setting the vision, the mission and the goals/objective of the business. We will fully utilize our “resource potential and core competencies to achieve what at first may seem to be unachievable goals in the competitive environment” [ (Management study guide, 2012) ].
TriQuint Semiconductors will connect the world one chip at a time by becoming the industry’s first