Swot Analysis of Timberland LLC Essay

897 Words 4 Pages
The SWOT analysis (abbreviation for Strengths, Weaknesses, Opportunities and Threats) is an essential tool in marketing for understanding and supporting decision-making in all kinds of situations in business and organisations. In brief, it provides an accurate context for studying strategies, positions and directions of a company proposition. It is used mainly for business planning, competitor evaluation, marketing, business and product development and research reports. SWOT analysis is also a widely recognised method for gathering, structuring, presenting and reviewing extensive planning data within a larger business or project planning process. (Chapman, 2014) The SWOT analysis conducted for Timberland, LLC and its casual line, the …show more content…
As my primary research suggested in the previous assignment, people tend to buy more shoes that remotes a traditional style than the colourful ones.

WEAKNESSES The weaknesses of a product or company refers to characteristics that sets it at a disadvantage position over its competitors. The weaknesses segment will help to pinpoint areas that the company can improve. Likewise the strengths, it is a factor that happens internally and currently.
• Price – The prices of Timberland products are considerably expensive when compared to direct competitors such as UGG and Clarks, and even more expensive than the average footwear retailers;
• Location – Timberland does not have as

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