The Effect of Changes in the Political and Legal Environments on the Coca Cola Company

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Introduction Companies always operate in a certain environment; the formulation and implementation of business strategy are also restricted by the particular environmental factors. In other words, environment decides the enterprises’ strategy, decisions making, organizational structure and management styles. The environmental awareness has become the starting point of the environment analysis. In general, the corporate strategy has two environment factors to consider, internal and external environments. Furthermore, because the influence degrees are different, the outside environments divide into the macro environment and industry environment. The productivity and operation of modern enterprises have been increasing …show more content…
Coca Cola has expanded its operations over the past 120 years. They now operate in over two hundred countries with nearly 2400 product offerings. (2009) The objective of The Coca Cola Company is to use their “formidable assets brands, financial strength, unrivalled distribution system, global reach, and a strong commitment by our management and associates worldwide to achieve their long-term sustainable growth.” (Coca Cola 2010) Coca Cola has expanded its operations over the past 120 years and more than two hundred countries. As the Coca Cola Company’s website described, they refer to their employees as “associates.” The company had 92,800 associates worldwide in 2009; more than 87% of them are outside of the U.S. (Coca Cola 2010)
The Coca Cola Company got the first position in the beverage market, depend on their strategic business combination, they are owned four of top five most popular soft drink brands in the world and other more than 500 local beverage brands. Secondly, the have three main resources management system; they are physical distribution, capital and information. The cooperation among the different resources makes the organization growth. And the competitive advances are their secret dispensing and well known brand image, plus

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