Wal-Mart Stores in 2003 Essay
Identify the issue
Wal-Mart stores, one of the most successful retailing chain in the world, has gain competitive advantage over its competitors. Thanks to his unique set of features, like its powerful IT system, its way of manage suppliers or its logistic system, Wal-Mart is able to responds quickly at demand changing, maintain low costs and satisfy its customers.
Framework used in analysis
The analysis will be conducted using the value chain framework in order to analyze the situation and activities that Wal-Mart currently faces. The different resources and capabilities will be organized and categorized according to the value chain. Therefore, it will be possible to find out the unique set of competitive …show more content…
Marketing: other marketing activities are advertising, sponsoring community events and in store-excitements. To provide efficiency in this field they try to simplify and decentralize promotions. Moreover Wal Mart pays attention to cost reduction even in this field: in fact advertising-to-sales ratio was in 2000 0,3%, much less than competitors. Community involvement, which reflects Wal-Mart culture, is used as a